Agile Transformation
Introducing and scaling agile ways of working with SAFe, Scrum, LeSS, Nexus and Kanban — incl. PI planning, ART coordination and maturity development.
Available for new engagements · DACH · Remote · Hybrid · On-site
Agile Coach · SAFe RTE · Scrum Master · AI Change Manager
Driving transformation.Empowering people.Delivering impact.
I help organizations navigate complex transformations, improve delivery performance and build high-performing teams — today increasingly at the intersection of agility and AI.
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Marcel Wagner
Agile Coach · RTE · AI Change Manager
- years of experience
- 0+ years of experience
- clients & projects
- 0+ clients & projects
- scaling frameworks
- 0 scaling frameworks
- certifications
- 0+ certifications
Trusted by
Deutsche BahnAudiBMWHUGO BOSSAVLREWE DigitalMANVHVEWEHeidelberg
The climb
Reaching the summit, together.
Transformation isn't a sprint — it's an ascent: step by step, with clear sight and the right pace.
Profile
Methodical depth meets clear execution.
Senior Scrum Master and Agile Coach with more than twelve years of experience introducing, sustaining and scaling Scrum, and guiding multiple development teams across mixed agile setups (Scrum, SAFe, LeSS, Nexus, Kanban) in complex IT and enterprise environments.
Specialized in cross-team transparency and predictability — with a clear focus on the measurable improvement of delivery, flow and team performance. I help teams and organizations build stable structures, systematically remove impediments and make collaboration efficient.
My strength lies in combining methodical depth, technical understanding — such as TDD/BDD, CI/CD and Clean Code — and clear execution, with the goal of delivering complex initiatives reliably, efficiently and at high quality.
I bring energy and focus into dynamic environments — making sure people, processes and technology work together to deliver sustainable outcomes.
- Based in
- Siegen · Augsburg · Quarteira
- Own practice
- Tech Tide — CEO & Agile Coach
- Languages
- German (native) · English (fluent)
- Education
- B.Sc. Business Administration, University of Siegen
Expertise
Four fields where I create impact.
From the dynamics of a single team to the transformation of entire organizations — data-driven, pragmatic and people-centered.
AI Adoption
Helping organizations combine agile practices with AI-enabled ways of working to increase adaptability, decision quality and value delivery.
Organizational Change
Guiding change across team boundaries — role clarity, working agreements, escalation structures and change management.
Leadership & Team Development
Coaching leaders, Product Owners and Scrum Masters — focused on self-organization, psychological safety and high-performing teams.
Approach
What can be measured can be improved.
Instead of velocity and story points for their own sake, I put customer value and flow at the center. Data-driven metrics make progress visible — and honest.
Delivery performance
DORA metrics
- 01Deployment Frequency
- 02Lead Time for Changes
- 03Change Failure Rate
- 04Time to Restore (MTTR)
Predictability & flow
Flow metrics
- 01Throughput
- 02Cycle Time
- 03Forecasting
- 04Predictability
Principles I work by
- Customer value (CSAT) over pure output metrics
- Time to Market as a strategic lever
- Technical excellence: TDD/BDD, CI/CD, Clean Code
- Enterprise DoD & Zero Defects for cross-team quality
- Psychological safety as the foundation of performance
Experience
A track record that speaks for itself.
Selected engagements from twelve-plus years across banking, automotive, manufacturing, logistics and enterprise software.
- Agile Coach & Change Manager AIInsurance
Guiding AI adoption in the IT and insurance environment of ERGO Group — connecting agile ways of working with AI-enabled practices.
- Introducing AI across the organization (AI adoption)
- Change management framework for the AI transformation
- Establishing AI usage within agile teams
- Agile Coach & Change Manager AILogistics
Guiding teams through AI adoption and advancing agile collaboration in a logistics environment.
- Introducing AI across the organization (AI adoption)
- Change management framework for the AI transformation
- Establishing AI usage within agile teams
- Agile Coach & Change Manager AIBanking
Supporting the bank with AI adoption, change management and AI usage within agile teams.
- Introducing AI across the organization (AI adoption)
- Change management framework for the AI transformation
- Establishing AI usage within agile teams
- Agile Coach & SAFe Advanced Scrum MasterMobility6teams
Coaching two Java/JEE teams within a six-team Agile Release Train — focused on team performance, ART collaboration and agile maturity in an enterprise context.
- Coaching teams, Scrum Masters & Product Owners in a scaled SAFe context
- Cross-team transparency & predictability (dependencies, commitments) across the ART
- Pragmatic flow metrics to improve flow & team health
- Agile CoachAutomotive2 years 4 months
Guiding the agile development of a modular analysis product in automotive — focused on coaching, team structures and time-to-market.
- Integrated distributed teams into high-performance units
- Introduced VR-supported remote collaboration
- Coached Product Owners on prioritization & stakeholder communication
- SAFe Advanced Scrum Master & Project ManagerAutomotive9 months1teams
Supporting a 3D vehicle visualization team within a SAFe ART — team building, cross-functional alignment and leadership coaching.
- Introduced cross-team OKRs & PI goal orientation
- Lean/agile leadership trainings at department level
- Established an impediment escalation structure
- Project Manager & SAFe ConsultantIndustry / IIoT1 year7teams
Coaching up to seven teams in parallel in a SAFe context and supporting the Lean-Agile Center of Excellence (LACE) in an IIoT environment.
- Introduced a team health framework
- Built a Scrum Master community of practice
- Designed & facilitated Inspect & Adapt workshops
- Scrum Master & Organizational CoachInsurance1 year 4 months12teams
Guiding a comprehensive agile transformation and SAFe rollout across twelve development teams.
- Designed an internal training program for Scrum Masters
- Built a cross-project community of practice
- Established team maturity retrospectives
- SAFe Scrum MasterDigital / Automotive1 year1teams
Supporting a frontend team building a vehicle service portal — agile delivery within the SAFe framework together with PO and RTE.
- Introduced a KPI tracking board (flow, throughput, cycle time, quality)
- Buddy program for new team members
- Fostered team culture & psychological safety
- Agile Coach / Scrum Master (LeSS)Energy1 year 6 months
Guiding several cross-functional teams building a scalable, regulatory-compliant gas auction platform in a LeSS setup.
- Coordination across LeSS-wide alignment formats
- Transparent flow metrics to steer throughput & predictability
- Stable, self-organized team culture in a regulated environment
Further engagements & projects (selection)
HUGO BOSSHeidelberg DruckmaschinenREWE DigitalBMWMANInfra Go (DB)Nürnberger VersicherungDKVERGO Direkt
Credentials
Certified — and proven in practice.
Agile & Scrum
- Professional Scrum Master I & II (PSM I/II)
- Professional Scrum Product Owner I (PSPO I)
- SAFe Advanced Scrum Master (SASM)
- SAFe Release Train Engineer (RTE)
- Certified LeSS Basics
- ICAgile – Agile Coaching (ICP-ACC)
- Scrum@Scale Practitioner
Project Management & Change
- Project Management Professional (PMP)
- Certified Change Manager (CCMP)
- Agile Leadership – St. Gallen Business School
Coaching & Leadership
- Systemic Coach (DBVC-aligned)
- Certified Agile Leadership (CAL1)
- OKR Coach – Workpath Academy
Innovation & Future Skills
- Design Thinking Practitioner – HPI Academy
- Design Thinking for Leading & Learning – MIT
- Future Leadership – Intrinsify Academy
Voices
What clients and colleagues say.
Marcel's tenacity and dedication to improving not only our team's functionality but also our individual growth has been nothing short of inspirational. His primary accomplishment was the implementation of an efficient Kanban system that revolutionized our development flow.
Sascha Ziesig
CISO · former client
Using his superb agile mindset, he manages to extremely improve the output of any team he works with. His diplomatic talent immensely helps to reduce friction points between stakeholders. Marcel will cover the back of the whole team and extremely improve their output.
Fabian Kaiser
Digital Transformation & Platform Leader
Blog
Thoughts on agility, flow & AI.
Field notes on transformation, metrics, teams and the change AI brings.
Contact
Let's talk about your transformation.
Whether it's building an ART, scaling agile, guiding change or adopting AI — reach out, and let's find out where I can create impact.
Email
[email protected]
LinkedIn
linkedin.com/in/marcel-w-3717b91a3
Location
Siegen · Augsburg · Quarteira — across DACH